Keivan Cadinouche

What does your art bring to you?

Art is for me a choice and a mode of expression. I worked for over 20 years in the advertising world, as a creative, for the biggest local brands. No longer finding any real meaning in it, I decided to go back to my first love: black and white analogue photography … I favored passion rather than reason. Will the future tell me if I was right?

Above all, art gives me a feeling of sharing. My approach and my vision of photography are rather humanistic. And the people remain at the heart of my approach. I like to meet people, interact and photograph them in their element and in their everyday life. No makeup, flash or staging. The authenticity is all that is true!

Art is nothing without the eyes of others: it is essential!

What artwork would you like to see in real life?

At the risk of disappointing you, none in particular. I am quite eclectic artistically. It goes from Bansky to De Chazal to Warhol, which is to say the spectrum is wide. But beyond the works, I like stories, and it’s often more the life of the artist that interests me. His life is often a reflection of his work.

What are your inspirations?

As an artist-photographer, my two privileged mentors are Salgado and Pierrot Men.

What are your dreams?

Dreams are good, but I prefer the concrete. I am more into action, in setting up projects and collaborations.
For the end of the year, an Expo on an artistic collaboration with the artist Dévid, and for 2022, direction India for an artistic residency of several months with several exhibitions on site and the production of a book… And always in black and white analogue photography.

What is your favourite quote?

To stay in the field of photography, I would quote Cartier-Bresson: “To photograph is to put the head, the eye and the heart in the same line of sight. ”